Alfa Romeo

Alfa Romeo achieve UK records. - 23/01/2012

ALFA ROMEO UK RECORDS HIGTEST YEARLY SALES FIGURE SINCE 2002

Alfa Romeo has recorded the highest yearly new registration figure since 2002.

While the as a whole automotive manufacturers average market share decreased Alfa Romeo bucked the trend by gaining the third largest manufacturer market increase this year.

Alfa Romeo's success has been down to a combination of the factors, from the latest product line up, to its improved dealer network and the highly competitive finance and incentive offers available on each model. 

Both the sporty compact Alfa Romeo MiTo and the stylish Alfa Giulietta hatchback have helped the marque gain a new customer following by becoming a credible alternative to mainstream German rivals.  The Alfa Giulietta is still the safest car in its class and both the Giulietta and MiTo models benefit from award winning MultiAir engine technology five star Euro-NCAP safety ratings and Alfa Romeo's unique D.N.A system.

Head of brand for Alfa Romeo UK Damien Sally says "To record such an impressive market share increase in a shrinking auto market is testament to the Alfa Romeo brand that is now available in the UK.  We have two leading product on offer and have been able to win back customers who may have shield away from the brand in the past.  However it's not only the product that needs to be right, that's why we've worked tirelessly to improve our dealer network - which now has a top 10 J.D. power placing."

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